ChocoSol’s Packaging

Many ask us why we use a skull on our packaging.

The skulls are inspired by the disincarnated sun found at the foot of the pyramid of the sun in Teotihuacán (Mexico), and are an expression of our art of living and dying with dignity. 

For many the skull on our packaging is inspiring, for others it is intimidating.

Our goal is to challenge our death phobic culture; to see that only when we serve something greater does our life and death take on more meaning. This means respecting the beauty of life and the reality of death.
ChocoSol Day of the Dead PosterChocoSol Day of the Dead Text 2014